Key benefits for businesses using React JS Framework

The React JS or simply React is famously known as one of the best JavaScript libraries for developing front-end or GUI of web applications. As React software is backed by Facebook, React JS, also known as just React has grown by leaps and bounds in recent years and has become the de-facto library for component-based GUI development. We can build modern, fast Single Page Applications or websites using React.

Though there exists other various front-end frameworks like Angular and Vue.js available, what sets React apart from others could maybe the fact that it just focuses on component-based GUI development and doesn’t invade on other areas.

Today, there are over 220,000 live websites using React. Not only that, but industry giants like Apple, Netflix, Paypal, and many others have also already started using React JS in their software productions.

With so many companies using React JS including some of the top brands in the whole world, React must be offering some extraordinary benefits, right?

Of course, it does. The React JS offers tons of benefits.

The Key benefactor of React JS for front-end development

Let’s see the key benefits of React JS to understand why it is considered to stand out from other front-end development frameworks.


React Js basically allows developers to utilize individual parts of their application on both client-side and the server-side, which ultimately boosts the speed of the development process.

In simple terms, different developers can write individual parts and all changes made won’t cause the logic of the application.


Deploying React is fairly easy to accomplish if you have some basic knowledge of JavaScript. In fact, an expert JavaScript developer can easily learn all ins and outs of the React framework in a matter of a day or two.


Compared to other frontend frameworks, the React code is easier to maintain and is flexible due to its modular structure. This flexibility, in turn, saves huge amount of time and cost to businesses.


React JS was designed to provide high performance in mind. The core of the framework offers a virtual DOM program and server-side rendering, which makes complex apps run extremely fast.

Mobile app development

If you thought React is for web development only, you could not be more wrong! Facebook has already upgraded the framework for developing mobile native applications for both Android & iOS platforms.

Business Benefits of React JS Framework for Modern Web & App Development

  • Offers integration by utilizing the lightweight DOM (Document, Object, Model) – React JS flawlessly implements the DOM to enhance the app performance automatically by allowing the developers to control the existing DOM available in the memory.
  • The Java Library – The amalgamation of JavaScript and HTML syntax simplifies the code writing process for the proposed project. The React JS library offers distinct functions which help convert the HTML components into the required features by making the whole project easy to interpret.
  • Enhanced Data Binding – React.JS offers an excellent option of one-way data binding to help track the changes made in the data segment. Further, it also makes JS coding easier and is extremely efficient while providing tremendous cross-platform support.
  • Exceptional Component Support – The React JS framework has much to offer with combination to JS and HTML tags, which makes it easy to deal with the vast data set of DOM. It acts as the intermediary representing of the DOM and helps generate the exact results by identifying the required changes for the specific component.
  • SEO Friendly Features – Though traditionally the projects developed in JavaScript were not SEO compatible but with extensive research and improvements suggested by Facebook the new phase of JS development now offers better compatibility with the search engines.

Today, enterprises are on the look-out for a front-end development company that can help them power their business, with a hassle-free engagement through a robust UI. They insist feature-rich mobile web software products which require a complicated and strict process of software development. ReactJS easily adapts to any app development projects and helps to acquire the results that surpass the client expectations.

We prefer to use React because we prefer a single reliable stack which makes it easy for anyone to kick start their digital business. We believe that React is the most approachable technology available today. When we deliver projects to our partners we also want to make sure the transition is as smooth as possible, and React has served us well in doing so.

Seeking a Front-end Development Partner? Our team can serve your most complex application and software development needs.

Magento vs Shopify: Quick Insights on the best ecommerce platform for your online start up

Picking the right online store platform is incredibly important. This sets the stage for an effective, or fruitless, ecommerce business.

There are numerous options for new businesses or existing ones not happy with their current platform. Two of the greatest contenders are Magento and Shopify. These two platforms are frequently pitted head to head in the race for the best ecommerce platform, despite the fact that they are completely different.

While Magento has enjoyed prominence for quite a long time, Shopify is probably one of the biggest rival in the market. With the release of Magento version 2.0, Magento may inch significantly higher on the list, making it a perfect solution for all business sizes.

Magento vs Shopify: What Are They?

Shopify and Magento are two different ecommerce platforms. Both enable you to build your online store’s website with their software. They both are well-equipped to help you deal with your inventory and process sales and both give you the option to accept payments in various ways with the assistance of add-on tools.

Furthermore, while we’re discussing about add-ons, both platforms have great deal of these. On Shopify they’re called “apps,” and they’re “extensions” on Magento, but they work similarly—they let you add new capabilities and highlights to your store ranging from UGC displays to automated accounting programs.

Both likewise come with a large number of free and paid themes available and great SEO features, making it simple to set up your store well when initially creating it.

Clearly, both platforms cover the basics well. That’s about where the similarities conclude, however, because both tools work in extremely different ways.

We’ll highlight necessary insights to how Magento and Shopify differ and how each platform translates into ecommerce store features. This discussion will help store owners choose the best ecommerce platform for their needs.

Fundamental Differences between Shopify and Magento

  • Shopify is a commercial product (that you have to pay for) while Magento Open Source is a free, open-source software.
  • Shopify is a hosted solution (where your online store is facilitated by them) while Magento necessitates that you provide your own hosting, install, setup and configure everything before you can actually start creating your store – which requires medium to high level of web development and programming skills.
  • Shopify is more for beginners, with a basic user interface, while Magento is packed with features but more reasonable for advanced developers

Magento vs Shopify: Pros and Cons

Magento Pros


Magneto offers amazing functionality compared to almost any other ecommerce platform out there. This makes it one of the most flexible options for merchants looking to create personalized customer experiences, particularly if they have a developer team behind them.

Advanced Shopping Cart Options

Shopping cart customization can make all the difference in terms of genuine ROI. As one of the most essential stages of a customer’s journey, the correct options during purchase can be the distinction between clicking cross and clicking buy.

Extension Expandability

Magento has double the number of extensions as Shopify. And it’s not just quantity either. Magento extensions remain constant to the platform’s reputation for flexibility by providing more in terms of functionality.

Great Community

A benefit that is not talked about enough. Magento’s community provides the eCommerce web application with a ton of support that other non-open-source applications don’t receive.

Magento Cons

Hard for Beginners

Magento was not designed for those hoping to take their first steps into eCommerce. While there is a page manufacturer in the progress for open source, you still very much need either coding knowledge or a developer to begin.


While the open source itself is free, hosting isn’t. This can cost huge money denominators in case you’re a large store. It can cost you more than the Shopify equivalent, but we would argue that you get more for your money by self-hosting

Shopify Pros


Shopify is intended to be a simple eCommerce platform that provides owners with an easy way to get started selling rapidly. Pages can be easily customized, as can items. While this customization is nowhere near Magento’s, it’s sufficient to get started.

Free Themes

Shopify by itself has several free themes bundled to get started with. They require no coding, are responsive, and look modern day.


Shopify is all managed through a single point of contact. Instead of having to manage your store on various fronts, you’re able to access and do everything in one place.


Once you’ve gone through all the additions you’ll have to add to your Magento budget, Shopify is often considered an inexpensive option.

Shopify Cons

Transaction fee per sale

Each time you sell an item, you pay Shopify. With the initial plan, this starts from 2.9% + 30¢ per sale. If you use an external payment method, you can add an additional 2%.

Lacks Functionality

Shopify just cannot compete with Magento in terms of functionality.

Magento vs Shopify: Which platform is best for Your Online Store?

While both Shopify and Magento are genuinely powerful ecommerce platforms, Shopify gives greater ease of use since it is a hosted and fully managed service.

Magento, while being free by itself, expects you to purchase hosting and execute all the software or system setup and installation procedures by yourself – only fairly high tech-savvy people (and not every day typical end-users) would be able to do.

In light of this, just as the portion of the points discussed above, Shopify comes out a winner as an ecommerce platform for building your online store with maximum ease of use and powerful capabilities.

Laravel – The best framework of PHP?

What is Laravel?

Laravel is a PHP system. It is viewed as best one among all other PHP structures.

Why we go for Laravel?

Laravel encourages us to do the things quick, simple and secure. It accompanies predefined objects, strategies to make the development process a lot simpler.

It has carried numerous advancements to the PHP community. With every new version updates, it is updating new innovative features to the developers, making their tasks much easier. It likewise deals with the security issues. Laravel was made to strengthen security, accelerate database relocation without data loss, and make the entire process of creating a web application a much quicker process. In this article, we will enlist some of the most common issues, which often arise during web development, and how Laravel Development enables us to take care of all these common issues in a cost effective way.

Features and Benefits of Laravel

1. Building an Authentication and Authorizing System

Laravel makes implementing authentication a lot basic. Nearly everything is configured out-of-the-box. Laravel likewise provides a simple way to organize authorization logic and control access to resources.

2. Integrated Mail Services

Laravel provides a clean, simple API over the well-known Swift Mailer library. Laravel additionally provides drivers for SMTP, Mailgun, Mandrill, SparkPost, Amazon SES, PHP’s “mail” function, and “sendmail”, enabling an application to quickly get started sending mail through a local or cloud based service. In addition to withstand support for sending email, Laravel offers help for sending notifications across a variety of delivery channels, including SMS (via Nexmo) and Slack.

3. Incorporation with Tools to Make Web Development Faster

Laravel bolsters popular cache backends like Memcached and Redis out-of-the-box. By default, Laravel is configured to use the file cache driver, which stores cached objects in the document framework. For bigger applications, it is smarter to use an in-memory cache such as Memcached or APC. However, with Laravel it is even possible to design multiple cache configurations.

4. Fixing Technical Vulnerabilities

Laravel offers help to secure the web application by protecting it against the most threatened security risks: Cross-website request forgery, SQL injection, and cross-webpage scripting. Laravel by itself is secure. We can tell you first hand that the code base is fanatically monitored, and that the code has been reviewed by several people.

5. Automation Testing Work

Laravel is designed with testing in mind. Truth be told, support for testing with PHP Unit is incorporated out-of-the-box, and a phpunit.xml file is already setup for the application. The framework also ships with convenient aide strategies allowing for expressive testing of the applications. It provides easy ways for simulating basic behavior of users (making requests to the application and examining the output, for example, clicking links, filling out forms).

6. URL Routing Configuration

All Laravel routes are characterized in the application/Http/routes.php document, which is consequently loaded by the framework. The most essential Laravel routes simply accept a URI and a Closure, paving way for a very simple and expressive method of defining routes.

7. Open Source

It is free, open source framework that will enable you to construct large & complex web applications easily. All you need is a text editor & PHP installation to get begin.

8. Composer Feature

Laravel utilizes composer dependency manager for the installation and up gradations of various third-party packages. This feature enables developers to effortlessly manage all the required dependencies in a flash. This is extremely helpful for any developers to create applications of any sizes.

9. Message Queue System Configuration

The Laravel queue service provides a unified API across a wide range of queue back-ends. Queues enable you to defer the processing of a tedious task, such as sending an e-mail, until a later time, which drastically accelerates web requests to your application.

10. Object Oriented Libraries

Laravel is the only framework that incorporates an assortment of pre-installed libraries. The well-known and useful library of Laravel is the Authentication library. This library has extremely advanced features for login and database securities.

11. Database Schema

Laravel makes connecting with databases and running queries extremely simple. It is Developer-friendly. The database configuration file is config/database.php. In this file you may define all of your database connections, as well as specify which connection should be used by default. Currently Laravel supports four database systems: MySQL, Postgres, SQLite, and SQL Server.

12. Blade Engine:

Laravel utilizes blade engine for the UI to display the things effectively. Time taken for the development process is decreased when comparing development using core PHP.

7 reasons how Magento can be the perfect game changer to your ace E-commerce business

Ever wondered how seamlessly easy it is for you to go to an online store, browse through the categories, place an order, pay, and it gets delivered to you in a matter of few days? If you have not thought about the process, then think about it right now. Think of how convenient it is to shop online instead of going to a store in person.

While you can create a website using HTML or WordPress, etc., e-commerce stores are a different ball game altogether. To create an e-commerce store and provide you the convenience and ease we were talking about, e-commerce platforms such as Shopify, BigCommerce, PrestaShop, WooCommerce, and of course, none other than Magento itself is used. These platforms are what make online stores such a breeze for customers to shop!

But you are here to learn exactly about Magento, right? Great. You’re onto one of the best platforms out there that can empower you to create online stores that can rival Amazon and eBay.

What is Magento?

Magento is an open source built-in PHP, which helps the programmer create eCommerce websites. It first released on March 31, 2008, by Varien and developed on the platform of Zend Framework.

Till date, there are hundreds of thousands of businesses using this open source to start their online store including big ones like Nike, Samsung, etc.

Magento has become one of the world’s leading solutions: 26% of the best e-commerce websites use Magento as reliable when compared to other PHP platforms.

Why should you use Magento?

Open Source Platform

Magento permits users and their developer team to flexibly customize, modify or extend the source code for more advanced functions or default feature optimization. Furthermore, Magento also has full adaptability with installing extensions which are developed to fulfill business demands as well as improve customer experience instead of interfering with the source code.

Rich Features

Magento features organize an entire business with most of the essential functions to operate a store from scratch to the end process. On the other hand, Magento allows business owners to freely take advantage of this diversity of Magento features to utilize business efficiency and store management.

High Scalability

Magento is very highly scalable, which means that Magento can support all kinds of business size, from a very small to giant enterprises.

Let us say, for example, you start your business on a smaller scale with a limited number of products, but Magento does allow us to broaden your business scale with an unlimited number of products.

High Security

When it involves Magento, security is surely guaranteed at the highest level to make sure that websites are under the full of safety for the entire time.

Magento establishes a security center to continuously provide users with every information about security, security patches, security updates, and practices as well as quick support in need.

SEO Friendliness

Magento supports users with adequate SEO components to enhance ranking on SERPs such as sitemaps (HTML and XML) URL rewrites, metadata, etc. Especially, Magento has much to offer with out-of-the-box tools that you might not be able to readily find in other platforms.

High Performance

In the perspective of web site performances, Magento is worth becoming one of the pioneer platforms in efforts to offer quality performance and enhance best user experience as much as possible.

Fast page speed loading along with simultaneously effective processing query time make the website perform better than ever, motivate customers to explore content or products in the web page and moreover reduce page abandonment rate as well as increase conversion rate.

Good Mobile Experience

In the era of mobile as these days, Magento is proactively keeping track with this common global trend by providing an E-commerce platform with high mobile friendliness. Websites designed on Magento is responsive not solely on the desktop however additionally also on the mobile and other currently popular devices such as tablets or notebooks.

Customers can either conveniently go shopping or experience all Magento websites on the mobiles without worries about display or purchase issues. All that it offers in the desktop is properly customized and optimized with the mobile interface. Therefore, when the entire world seems to be toward mobile shopping or mobile reading, Magento plays a more and more significant role in improving customer experience by offering store owners a multi-responsive website on all devices.


We hope that the 7 listed reasons mentioned above may help you – new store owners to take careful consideration and make smart decisions to develop your websites on the Magento platform. It guarantees to bring you interesting experience alongside with much more benefits for your business with an awesome array of features Magento has to offer.

Key advantages of having a Dynamic Website

What is a Dynamic Website?

A web page that displays different content each time it is viewed is known to be a Dynamic Website. For example, a web page may change any time of day, the user that accesses the webpage, or the type of user interaction. There are two types of dynamic web pages.


Web pages that change with response to an action within a web page, such as a mouse or a keyboard action, use client-side scripting.

Client-side scripts generate client-side content. Client-side content is content that is generated on the user’s computer rather than the server.

Scripting languages like JavaScript and Flash enable a web page to respond to client-side events.


Web pages that modify when a web page is loaded or visited use server-side scripting. Server-side content is content that is generated once a web page is loaded. For example, forums, submission forms, login pages and shopping carts, all happen to use server-side scripting since those web pages change according to what is submitted to it.

Scripting languages like PHP, ASP, ASP.NET, JSP, ColdFusion and Perl allow a web page to respond to submission events.

A dynamic website is built to make use of functions that contain all the main layouts and global components of a site. We term these specific functions in each page accordingly. But what makes a dynamic website so efficient?

Let’s take a look into the main advantages of building dynamic websites.

Code of Website Conduct

By chance if all the pages in your website are made statically, each time you wish to update a common layout throughout the whole website, you would need to iterate through every page and create the changes line-by-line, and page-by-page.

This would make multiple corrections seem tedious and time consuming. Making your website dynamic makes it much easier for you to maintain your code and easily keep track of all changes done.

Maintaining your website code should be easy for you to understand and not a nightmare.

Keeping your webpage updated

If your main goal is to progressively enhance your website, to keep up with the latest web technologies, and apply continual updates and improvements to your layout and design, then implementing a dynamic structure will make tasks easier to apply and less time-consuming.

In a dynamic website, all the global layouts are saved into separate functions, so later we can simply re-touch something in a particular page and see the results immediately taking affect in multiple pages.

Improving your workflow

Your workflow becomes more productive and efficient. Although it would take you a while to implement the basic structure of a dynamic layout, eventually making a new page is as simple as copying an existing file, and updating the content inside it.

Keep in mind that a dynamic website is not only there to help us manage the layout of the page. One of the main advantages is the use of web components.

Once you have created the basic dynamic structure, preparation for a new project becomes a breeze.

Preparing a reusable template

Another excellent advantage of implementing a dynamic system is having a base template that you could reuse for individual projects. Common layouts like headers, footers and side menus are nearly inevitable for each web project.

Saving a boilerplate layout for future developments can heavily improve your productivity when commencing new projects. You can execute the basic structure in a couple of hours and focus on more complex things or the requested custom options.

By time and practice you will notice that building a custom layout for your clients can be done in a just a couple of days.

Keep your website DRY (Don’t Repeat Yourself)

Haven’t you heard of this term DRY? You should be aware that every programmer and developer strives to keep their code as clean and efficient as possible. This does not just make your code easier to maintain, but also improves your productivity and workflow.

If you wish to continue improving your web-development skills, it is apt you should start by building your own unique workflow that you find yourself comfortable with. Once you get a hang to this approach, you will be able to focus more on learning new methods and technologies that you can continuously apply to your web-development knowledge.

When should you use the dynamic approach?

Avoid implementing a dynamic structure for a website that contains only a couple of pages. Websites that contain only single- page or portfolio website pages need not usually require the effort to make them dynamic, as maintaining a just couple of pages will not make such a huge difference. A good example of implementing a dynamic structure is if your website contains a blog page, where the layout of the page will stay the same, but the content changes depending on the chosen article.

Voice Search Optimization: The need of the hour in Digital Marketing

With the advent of Voice enabled searches on Mobile devices and Smart speakers, there has been a gradual but steady shift in how a typical Internet user searches for a service or product. Devices like Amazon Echo, Apple Homepod, Google Home have all found space in living rooms across the world. People can talk faster than they can type. An average human can type only 40 words in a minute but speak 150. Consequently, By the start of the next decade, using conversational queries will become mainstream. If a retailer vying for customer attention is not observant of this significant trend of e-commerce going toward v-commerce, then chances of lagging behind other competitors is increased.

Some of the interesting facts to be noted in the space of voice enabled search are that:

  • One fifth of all Queries on Google are voice searches

  • One out of ten Wi-Fi connected homes in US have a smart speaker

  • 40% of adults use voice search atleast once in a day

  • 25% of searches on Windows 10 taskbar are voice

  • There would be 21.4 million smart speakers in the US alone by 2020

  • By 2020 , 50 % of all Queries would be Voice-driven

*Source –

While a text search in Google might yield a million results, a voice search on a mobile device might yield only top 3 results and 1 result for smart speakers! Therefore, the competition is all the more fierce. Therefore, it is highly required to adopt new strategies.

As part of the digital marketing strategy that your brand has in place already, are there any changes that are to be adopted while keeping in mind this emerging trend of voice enabled search? The good news is that you SEO strategy might just be sufficient if the following factors are incorporated on top.

  • Long tailed key words: The queries in voice searches are very conversational in nature. When users have been using fewer words (in the range of 3-5) per query in typical text search, the intent of the Search was probably difficult to find. However, now with voice searches the queries are longer and all the more specific. For instance, while a user might have simply typed “Tyre shop in KK Nagar “, a voice searcher might speak “Where can I find 19 inch MRF tyres in KK Nagar for my Audi Q7”. The user has revealed a lot of information. The corresponding targeted content needs to be on your website for Search Engine to refer it.

  • Answering a question: Users simply don’t say keywords, they ask Questions. You should devise a strategy to have content on your website that answers these natural language questions. You should get inside the mind of the customer and understand what he wants. The FAQs page on your website should have maximum number of questions answered so that they have content that might find a way probably into the Search engine’s results. Reviews of customers written on your website are also excellent starting points to search for text that answers the user’s questions. Blog posts are added bonus.

  • Geo Location related Searches: When it comes to local search, voice is 3x more likely to be used than text. Users searching with queries containing the text “Near me” has grown 2 twice in the past year. 80 % of people use voice searches for immediate on the go results. For instance, they want to know “Where is the nearest Grocery store”. Your business should be on the local listings of online directories for Google maps to refer it and consequently bring it up on search results. The address, contact numbers, opening hours should be up to date and precise for better results. Also, these details should not be hidden in images; rather they should be in simple text.

  • Searches on Mobile: Since the voice searches on mobile devices are more, your website needs to be more mobile friendly and have a minimal bounce rate. The time that it takes to load an average landing page on a mobile device is 15 seconds. The best time should’ve been under 3 seconds.

The above strategies could well place you a notch above your competitors when it comes to V-commerce. Starting to build for answer engine optimization is vital in order to survive in a competitive market where Voice enabled search is set to rule. Voice shopping market is expected to grow from $2 billion in 2018 to $40 billion by 2022. Anyone who wants to cash in on this should strategise well for the future.

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