Modern-day internet users are not quite known for their patience. They want to search, retrieve and use the information at lightning speed. This is evident from the fact that as per a study, the first page of Google search results captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results are far from a close second coming in at below 6% of all website clicks. Owing to their established brand value, large businesses more often than not, turn up on the first page while low and medium-sized businesses are left languishing on the second page and beyond. Every business wants to climb up this ladder of pages and increase its visibility to customers. One such business that approached us was Clinevo
Clinevo is a Software Development Company specialized in developing and implementing robust technology solutions for Life Sciences R&D. They help Pharma, Biotech, and CROs in reducing their time and cost in Clinical trials by implementing innovative technologies that involve Data warehousing, Analytics, Collaboration, Automation, and Artificial Intelligence. Though their team consists of well-experienced business and technical leaders, IT experts, etc., they were having trouble getting traction among customers to reach their website, let alone have conversions.
We gained considerable exposure to Clinevo’s processes, systems, and operations to identify the nature of customers that would benefit from their services, and prepared a potential list of keywords that a customer would probably search for. We refined this list over several iterations. When we began in 2019, these keywords when searched on Google did not retrieve Clinevo’s website but over a period of 2 years and our constant relentless hard work, we achieved massive success. In 2021, the keywords “eTMF software”, “Cloud-based pharmacovigilance database” and ” Cloud-based drug safety software” resulted in Ranking position 1 for Clinevo in Google search results. Similarly, the keyword “OneClinical” was placed at number 3 and “ISF Software” placed at number 4. All 10 keywords selected for our target customers were placed at rankings below 8.
Subsequently, the victory of our digital marketing strategies was evident from the fact that in 2020, 4282 users accounted for Organic search-driven traffic source to the website. This number was considerably low at 1553 users in 2019 – A whopping 176% increase in users from 2019 to 2020. Users also started visiting the website directly. 1338 users visited Clinevo’s site directly in 2019 which jumped to 3181 in 2020 which was again a significant 138% increase. These results earned us the trust and appreciation of the client.
We achieved these results with a combination of the following activities by our digital marketing experts. We have enabled SEO on-page activity tasks such as Meta title tags, Meta description, Content Optimization, H1 Tags, Alt tags, Google Analytics, Google webmaster, site speed optimize, XML sitemap, and Robots txt. To refine and provide more valuable results to the client, we are currently working on Off-page Activities such as Search Engine Submission, Directory submission, Social bookmarking submission, Local business listings, Local Classifieds, Blog comments, and articles submission.
Search engines like Google see backlinks as votes of confidence. Generally speaking, the more votes your web pages have, the more likely they are to rank for relevant search queries. Bleap was quick to find that these numbers were quite low for Clinevo – only 100 in 2019. We made sure that these numbers grew about 20 times in less than a year. Another concerning fact for Clinevo in 2019 was
that the Page and Domain Authority scores were low. Page Authority is a metric devised which measures the relative authoritativeness of a single website page and how it will perform on a Search engine results page (SERP). While domain authority is also a similar metric measured on a scale of 0-100 for an entire domain or subdomain. These scores for Clinevo were 5 and 7 respectively in 2019. We pushed these up to 15 and 29 in 2020.
Overall, the engagement with Clinevotech was a fruitful and successful journey for both parties. We experienced a fair share of bottlenecks but we were able to push through and deliver top-quality digital marketing services and uncompromised results.